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The impacts of interpersonal dynamics on consumption choices 

Significance

Many household decisions, such as where to set the thermostat or whether to acquire a new vehicle, are not made independently by individuals, but rather by multiple people through the process of conversation. However, most studies investigating sustainable household behavior rely on paradigms that collect data from a single individual or examine household-level outcomes (e.g., utility bills). Understanding how people interact around joint environmentally-relevant decisions is critical for more accurately modeling the behavioral contributions to sustainability.

Research goals

  1. Examine the impacts of interpersonal discussions among occupants of shared residences on energy use, vehicle purchases, and other sustainability-related choices

  2. Investigate the roles of psychological safety and gender identity on behavioral outcomes

Project phase

We recently completed data collection for several studies focused on residential solar adoption and are in the process of coding qualitative interview data and preparing a manuscript for submission.

Collaborators

Dr. Grant Donnelly, OSU Dept. of Marketing and Logistics

Dr. Kristin F. Hurst, SIU School of Geography and Environmental Resources

Logan Hobbs, MSU College of Nursing