As an environmental psychologist, I investigate individual-level behavior and decision-making pertaining to sustainable consumption with an emphasis on energy contexts. I frequently work in interdisciplinary teams in which I model consumer behavior in response to engineering-related advances, such as electric cars. Conceptually, my research focuses on three questions that can inform behavior-change efforts:
How do identity and individual differences shape consumer responses to sustainable innovations?
What roles do cognitive biases play in consumer responses to sustainable innovations?
How do group processes (e.g., conversations among family members) impact shared decisions (e.g., adopt residential solar)?